It is the Information Age - Book Excerpt
Why free information? It is the information age and times are a changing. The new rulers of the world will be the ones that have the information. Information will change the way people make money and how the world views power.
There are all kinds of ages that people talk about in history. There was the Bronze Age defined by the ability to manipulate metal. There was the Renaissance where literature, art, and communication ruled. There was the age of Exploration where Europeans discovered North America. We are just ending the Industrial Age spurred on by the invention of the Printing Press and driven by the Assembly Line developed by Henry Ford. You are lucky to be able to have this book and begin your transformation to the Information Age.
You possess great skill in something that others are willing to pay you for. This is where this book makes no differentiation between established professionals who are looking for a way to develop and grow their business, and those entrepreneurs who are maybe just starting out. You have some sort of skill or passion that others need. Before you sold that skill by way of a service. That is good, now that people are desiring information you need to make just a little change. Most of your income will still come from selling your skill, or hiring yourself to do the work that others are not qualified to do, but now you will be marketing with your information. Information that you have and others want.
Anyone can read a how to manual. Anyone can sit down and after a long deliberation probably figure out how to do something. Most people come to the realization that it is probably better off to hire the people that know how to do it properly. That is where you come in. You give them the information to do some things on their own, some very specific tasks, but when it comes down to a real job with real money involved it will be your information that they will need. It will be your skills with using that information that they will pay you for.
