Applied Knowledge
Knowledge, by and of itself, has little, if any, value. Knowledge only becomes valuable in its application.
There are a lot of people out there who know how to do something. It is of no great mystery how a car engine works. But what is useful is the application of that information. I could open the hood of my car and see all the major pieces, I could guess what the purpose or function of every piece is, but I could not really fix anything. I have the knowledge of what is happening, but I do not know the application.
You know the application through your business, or your service. That is what people are really buying aren’t they. They are buying your application of knowledge.
Let’s make another example. I can go online and find a lot of information about landscaping. I can see some really pretty pictures of flower gardens, some nice edging material, I can even see some nicely shaped trees, manicured gardens, and incredible lawns. I say to myself I can do that.
What I can’t do online is know the techniques used to make these things. I can’t know how it is done, I can only see it. So I am at a disadvantage. What you have is the application. You know how to make things look like that. You know how to make the gardens look good. You know not only what colors work well together, but you know what color flowers work well with the surrounding areas. That is the application of knowledge that you bring to the table.
Knowledge is important, but sometimes it is cheap. The application of knowledge is what you have and what you are going to get paid for. Just a little article to boost you up. You have a great thing going, get yourself out there and start attracting new customers with your application of your knowledge.
